RevSpring’s Marty Callahan Publishes Book for Revenue Cycle Executives in the Healthcare Market

LIVONIA, Mich. (June 20, 2018) – To fulfill the need for comprehensive information about the patient experience and provide a resource guide for revenue cycle executives in healthcare organizations, Marty Callahan, RevSpring’s president of Healthcare, has published Reinventing Revenue Cycle Management: Delivering Next-Level Patient Experiences, which shot to the number one new release on Amazon.com for Medical Management and Reimbursement on the day it was released. “I wanted to share my experiences serving healthcare clients for the last 16 years in a way that was thought-provoking and informative,” Marty said. “If you search for patient experience or revenue cycle management on Amazon, a lot of the resources are textbooks or clinical in nature. There wasn’t a perspective on best practices for the financial patient experience, and it was important to fill that gap.”

“We know how critical it is for health systems to stay afloat financially in the current regulatory and market environment so they can better serve their communities,” added co-author Casey Williams, RevSpring’s vice president of Patient Engagement. “With patient responsibility continuing to increase, it was time to change the conversation.”

“What’s surprising to me is how little information there is on how health systems can and should tailor messaging and communication based on analytics,” said April Wilson, vice president of Analytics and Marketing at RevSpring. “There are many best practices from other industries that can be leveraged in healthcare, especially when it comes to the patient experience and providing consumers a holistic healthcare experience.”

The book is a result of Marty, Casey, and April’s history of working together to improve patient engagement and payment experience. It is available for purchase at Amazon.com and Kindle. Casey and April will also be at the RevSpring booth #225 at the HFMA Annual Conference in Las Vegas on June 24 to 27, 2018 to answer questions and distribute and sign promotional copies of the book.

About RevSpring
RevSpring is a leader in patient communication and payment systems that tailor engagement touch points to maximize revenue opportunities in acute and ambulatory settings. Since 1981, RevSpring has built the industry’s most comprehensive and impactful suite of patient engagement, communications and payment pathways backed by behavior analysis, propensity-to-pay scoring, intelligent design and user experience best practices.

RevSpring leverages “Best in KLAS” software and services to deliver over 1 billion smart medical communications each year that drive increased patient engagement and payment rates. To learn more visit https://revspringinc.com/healthcare/.