LIVONIA, Mich. (Sept 5, 2018) – How does data analysis and testing provide a sentimental connection like that of comfort food to individuals responsible for strengthening their organization’s patient financial experience? April Wilson, vice president of marketing and analytics at RevSpring, will answer this question at the annual SAS Analytics Experience Conference held in San Diego, CA on Tuesday, Sept. 18. Wilson’s session, “Insight as Comfort Food: Using SAS® Visual Analytics and SAS® Viya® to Strengthen Relationships,” will showcase cases studies on how analytics enhances the patient financial experience and will provide insight into innovative uses of SAS Viya.
Unlike most healthcare organizations that use SAS tools primarily for strategy, product development, and customer analysis, Wilson will explain how these tools can also be used to predict a patient’s propensity to pay, as well as using various modes of communications at different points of the revenue cycle for a more profitable outcome.
“Our dashboards, powered by SAS, are really filling the role of comfort food for the healthcare organizations we serve,” Wilson said. “This data hub is where they’re going to view patient payment trends, view and forecast their revenue cycle, and examine what’s going on with their patient communications and financial response data.”
In the healthcare sector, visual analytics and forecasting applications are primarily used for claims denial management or clinical care; however, RevSpring has pioneered the development of advanced analytics and machine learning to enhance the patient financial experience. RevSpring’s analytics team also uses SAS analytics tools to heavily guide strategy and educate their clients during standard quarterly reviews – a unique offering in the revenue cycle industry.
The Analytics Experience conference gathers data enthusiasts, business and IT leaders, analytics professionals, and data scientists – from every industry. Wilson is an invited speaker at the conference, and RevSpring is featured by SAS as a model for innovation.
SAS is an analytics software developer that helps companies access, manage, analyze and report on data to aid in decision making. SAS is the world’s largest privately held software business and its software is used by most Fortune 500 companies. (www.sas.com)
RevSpring is a leader in patient communication and payment systems that tailor engagement touch points to maximize revenue opportunities in acute and ambulatory settings. Since 1981, RevSpring has built the industry’s most comprehensive and impactful suite of patient engagement, communications and payment pathways backed by behavior analysis, propensity-to-pay scoring, intelligent design and user experience best practices.
RevSpring leverages “Best in KLAS” software and services to deliver over 1 billion smart medical communications each year that drive increased patient engagement and payment rates. To learn more visit https://revspringinc.com/healthcare/.