Discusses the future of patient billing and the use of data analytics for a more positive patient experience.
LIVONIA, Mich. (July 11, 2019)— In an upcoming episode of Information Matrix, a PBS educational series hosted by Laurence Fishburne, airing in July, RevSpring will discuss how healthcare organizations are incorporating a consumer approach to data analytics, predictive modeling, and big data to meet patients’ needs and expectations.
The patient experience is a concept that began on the clinical side of healthcare organizations and emphasized the need for effective communication that encouraged patients to improve and manage their health outcomes in a more proactive manner. RevSpring has led the movement to focus on patient experience initiatives within the patient financial space since there are more patient touchpoint opportunities.
“Healthcare leaders are starting to understand that every patient touchpoint leaves a lasting impression,” said Casey Williams, RevSpring’s senior vice president of healthcare patient engagement. “A positive financial experience eliminates confusion and the fear of not knowing how much a visit will cost, or how they will pay. This change is driving the future loyalty of each individual patient.”
The use of data and technology also ties financial interaction points together, providing a consistent and patient-friendly experience.
“Healthcare organizations now have the technology to predict who will pay their bill, how they will pay, who is pre-qualified for free care, and who should meet with a patient financial counselor before they leave a facility,” said April Wilson, RevSpring’s vice president of analytics. “By predicting these outcomes, organizations can provide the right communication that is more human and intuitive to each of their patients, which results in a positive financial encounter.”
“RevSpring tailors the payment conversation to influence patient behavior and inspire action,” said Marty Callahan, RevSpring’s president of healthcare markets. “We hope that by sharing this message on PBS, we can educate consumers on the financial options available to them and inspire healthcare providers on how to use these technologies to meet their patient engagement goals.”
Promotion of the patient billing episode will begin airing on Thursday, July 11, 2019 at 9:58 PM Eastern, 8:58 PM Central, 7:58 PM Mountain, and 6:58 PM Pacific time on Fox Business Networks throughout the United States.
RevSpring helps hospitals and healthcare organizations maximize their financial results through dynamic and personalized communication channels and payment options. Additionally, the company has been ranked two years in a row as the number one vendor of Patient Revenue Analytics by Black Book Markets for its proprietary data analytics software that tailors patient engagement workflows to fit a patient’s circumstance and preferences. To learn more about RevSpring, visit www.revspringinc.com. For information about RevSpring’s focus in healthcare, visit www.revspringinc.com/healthcare/.