December 1, 2020
April Elliott Wilson has a long history of measuring and optimizing meaningful communication for top brands. A technology enthusiast from grade school, she built her career around evangelizing the power of big data to grow consumer engagement. April is the Vice President of Marketing and Analytics at RevSpring, where she has co-engineered the Intelligent Workflow Solutions program.
Prior employers include TIAA, People’s Bank, The Royal Bank of Scotland, The Dallas Morning News, and AH Belo. She has served on the Board of Directors for the Web Analytics Association, where she ran the Marketing and co-sponsored the Education committees during her tenure. Passionate about education, April has also taught MBA courses for Southern Methodist University, Otterbein University, and Stanford. In 2016, April published her first textbook, Digital Analytics 101 and is the co-author of Reinventing Revenue Cycle Management: Delivering Next-Level Patient Experiences. April is a go-to speaker for SAS, presenting on analytics at their annual conferences, and also judged the 2018 Internet Advertising Competition for the Web Marketing Association.