Poorly designed consumer communications can result in typically misunderstood bills. Important statement information can be easily lost and deemphasized through statement design flow issues. April Wilson, RevSpring’s director of analytics will walk through the science and art of creating effective consumer communications that can drive and improve consumer response.
In this webinar, the following topics will be covered:
- Why design matters
- Best principles in design
- Ways to test design
- A case study on how one organization improved their consumer response with design
- The paperless letter project