Healthcare organizations are balancing a complex mix of financial pressures, operational demands, and rising consumer expectations. At HFMA Annual Conference 2026, leaders from across the industry shared perspectives on how they are approaching these challenges and where they see the greatest opportunities for progress.
While the topics varied, several themes consistently surfaced throughout the conference. Conversations around AI, payer complexity, and changing patient expectations offered a valuable view into where healthcare finance is headed next.
Here are three themes we heard throughout HFMA Annual Conference 2026:
Artificial intelligence was a prominent topic across the conference agenda. The conversation has evolved beyond experimentation and toward practical applications that help organizations improve efficiency and reduce administrative burden.
Many discussions focused on using AI to automate routine tasks, accelerate workflows, and help teams manage increasing workloads. At the same time, healthcare leaders emphasized the importance of human oversight to ensure accuracy and build trust in technology.
As organizations continue evaluating AI investments, the focus appears to be shifting toward measurable outcomes and sustainable adoption strategies. The question is becoming less about whether to use AI and more about where it can create the greatest impact.
Payer-related challenges were a frequent topic of discussion, particularly as leaders considered how reimbursement complexity affects both operations and the patient experience.
Healthcare organizations continue to face growing pressure as they work to secure reimbursement while maintaining access to care and supporting positive patient experiences. Many leaders expressed concern about the time and resources required to manage payer-related processes, particularly as those processes become more complex.
The impact often extends beyond operations and revenue cycle teams. For patients, that complexity can make it harder to understand what is covered, what they owe, and what happens next.
As reimbursement dynamics continue to evolve, organizations are looking for ways to create greater clarity and reduce unnecessary administrative burden.
Another theme that surfaced throughout the conference was the changing nature of patient engagement.
Healthcare organizations are exploring new ways to communicate with patients and meet consumers where they already spend their time. One of the more memorable discussions focused on the growing use of social media platforms like TikTok for patient education. Several healthcare leaders shared how their organizations are using these channels to help patients better understand topics ranging from clinical care to insurance coverage and billing.
Notably, these conversations were coming from finance leaders, not marketing teams. The discussion highlighted a growing recognition that patient education and communication play an important role in the overall healthcare experience.
Underlying these conversations was a broader understanding that patients increasingly expect healthcare experiences to be convenient, accessible, and easy to navigate. Whether scheduling care, understanding coverage, or managing a bill, clear communication helps people move forward with confidence.
Organizations that align engagement strategies with patient preferences will be better positioned to improve both patient satisfaction and financial outcomes.
Looking ahead
HFMA Annual reinforced the importance of creating simpler, more connected experiences across the healthcare journey. As organizations evaluate new technologies, navigate reimbursement challenges, and respond to changing consumer expectations, the common goal remains the same: helping people access care, understand their options, and take the next step with confidence.
At RevSpring, we believe every interaction should feel intentional. By connecting care discovery, engagement, and payment resolution, healthcare organizations can reduce friction, improve understanding, and inspire action at every touchpoint.