Consumers are increasingly turning to AI assistants to find providers, compare care options and make healthcare decisions. For health plans and health systems, being discoverable is no longer just about maintaining a strong website. It also requires accurate, structured data that AI platforms can interpret and trust.
In this Forbes Technology Council article, Morgan Beschle, Vice President of Product Management at RevSpring, explains how healthcare organizations can prepare for AI-mediated discovery. She explores the importance of machine-readable provider and plan data, AI-ready data assets and reliable information that helps guide consumers to the right care at the right cost.