When provider search is inaccurate, confusing, or unhelpful, members call in, give up, or choose out-of-network care. Advanced AI and modern care navigation transform that experience – helping members connect to the right care faster and with more confidence.
When members can easily find the right provider, they are more likely to get the guidance they need and stay within network. A more intuitive provider search experience removes friction upfront, improves member confidence, supports in-network steerage, and reduces avoidable calls.
of consumers rely on a health plan website or app when searching for care
of consumers state they need more help navigating their options
of consumers wish their health plan website included more detailed provider profiles
A modern provider search experience improves navigation, supports compliance, and helps guide members to high-value care with less confusion and manual intervention.
Conversational AI that understands natural language and context delivers more precise, relevant results for members searching for care, helping them get to better in-network options faster.
Ranking logic, provider tiering, promoted results, and quality indicators go beyond static directory listings to surface the most relevant care options, supporting steerage strategies while making it easier for members to choose care that aligns with plan design and personal preferences.
Detailed provider profiles, virtual care visibility, comparison tools, favorites, and scheduling connections give members a richer, more connected search experience that replaces a list of names with a clearer path to evaluate options and move forward with care.
Tiered, preferred, and high-value providers highlighted within search results support smarter utilization decisions without removing member choice.
Detailed provider profiles that give members the information they need to compare options—such as photos, languages, care philosophies, and scheduling links—build the confidence that moves members from search to scheduled care.
An NCQA HIP4-accredited search experience and print-ready directory options support directory accuracy goals and the compliance requirements that health plans can’t afford to let slip.
See how Search can reduce friction and help members find care with confidence.