The right incentive at the right moment transforms how members engage with care decisions. Rewards makes preferred, lower-cost, and higher-quality providers more visible and more rewarding to choose, giving members a tangible reason to act and health plans a more effective path to stronger steerage and measurable savings.
Incentive programs deliver the most value when they feel relevant to the member, aligned with plan priorities, and meaningful to employer partners. That combination of personal relevance, strategic alignment, and demonstrable value is what separates a rewards program that changes behavior from one that just adds noise.
average savings per service when going to a rewardable provider
in net savings to plans
more likely to return and search for cost estimates again
Moving beyond passive guidance requires giving members a clear reason to choose better-value care in the moment. Integrated into the broader Connect experience, incentives make preferred options more visible, more engaging, and more likely to influence the care decisions that matter to both members and plans.
Members engage more consistently when the benefit of a smarter care choice is visible and immediate. Connecting care decisions to clear financial incentives makes healthcare shopping feel personally relevant and increases the likelihood that members will act on better-value options.
With Rewards integrated into the Search and Cost experience, members have an additional reason to keep exploring, comparing, and coming back. That creates a more engaging digital experience that reinforces high-value care strategies while deepening the member relationship over time.
Members who have a clear reason to compare options and return to the experience engage more consistently, deepening their connection to the health plan and the care decisions it supports.
Directing utilization toward providers and care options that align with plan goals becomes more achievable when members have a reason to choose them, turning steerage from a passive strategy into an active behavioral driver.
Demonstrable savings potential and added member value give health plans a more compelling case to make to self-insured employer partners, turning a member engagement program into an employer relationship strengthener.
— HR Manager, Self-Insured Employer
See how Rewards can help your plan motivate better choices and unlock more savings.