The ability to group patients into segments based on past financial behavior enables healthcare organizations to be proactive in generating targeted communications that elicit the desired patient response. By utilizing predictive analytics and segmentation, hospitals and providers can personalize the billing statement experience based on an individual patient’s unique financial and payment history.
In this 45 minute educational session, April Wilson, Vice President of Analytics & Marketing, shows how to leverage data analytics to create specific patient segments to predict financial behaviors. The webinar also covers ways to measure and tweak your engagement strategies.
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