Wixom, Mich., (August 27, 2012) – Mark Snow, vice president for healthcare marketing and business development at RevSpring, will serve as a panelist at the upcoming Merge Client Conference. Snow will present in the “Maximizing Your Collections” session.
He will share how providers can boost self-pay collections through the use of multi-channel communication platforms that include traditional paper-based statements, as well as electronic delivery methods including e-mail and text messaging.
Snow also will discuss what the most effective providers have discovered about the use of color in patient communication including:
- Color statements increase payment response by up to 30 percent
- Color increases readership by 80 percent
- Information in color can be located 70 percent faster
Beyond increasing payments, the session will elaborate on how providers can use personalized content in patient communication to enhance the patient relationship and brand recognition.
“As self-pay receivables continue to rise, providers need to engage in communication best practices to ensure financial solvency,” said Snow. “I am looking forward to sharing practical steps every provider can take to increase their collections.”
Merge Live 2012 is being hosted in Chicago, Ill., and is presented by Merge Healthcare which provides innovative solutions to improve the healthcare experience for patients, providers and payers.
RevSpring was formed by the merger of DANTOM Systems, PSC Info Group, Data Image and BestBill. Its core service offerings include data hygiene and analytics, secure document creation and delivery, multi-channel communications, electronic billing and archival services and online payment tools, all while ensuring compliance with regulatory guidelines.
RevSpring holds the industry’s most exacting security certifications including PCI DSS Level 1, HIPAA/HITECH, SSAE 16 and SOC 2, Type II and maintains rigorous legislative and regulatory compliance programs. It serves a large and diverse customer base across the receivables management, healthcare, financial services, home services and other end-markets.