What impression are you leaving with your patients? The billing communication they receive is often the last in a long line of patient touch points. Your statement design can have a big impact on a patient’s overall experience, and if designed properly can drive them to the desired action. April Wilson, Vice President of Analytics and Marketing, teaches how the art of great design, and the science behind it, can drastically improve your financial outcomes.
In this 45 minute educational session, topics covered include:
- Why design matters
- Best principles in design
- Ways to test design
- A case study on how one organization improved their patient response with design
- The paperless letter project
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